How Do Consumers’ Attitudes Toward Sustainability Impact Retail Purchases?

By Mark Davis, Keypoint Intelligence – Do you consider sustainability when making a retail purchase? Whether it be via a social media campaign, magazine ad, or TV commercial, brands are pushing their sustainability messaging to win over consumers with like-minded values. Consumers are aware of the offenders in the sustainability crusade: dangerous plastics, excessive production leading to a larger carbon footprint, packaging that cannot be disposed of in a sustainable way.

According to a recent survey conducted by eMarketer/Inside Intelligence, consumers consider sustainability as a factor when making a purchase, but it still gets outranked by other practical concerns such as price, convenience, and practicality.

So, is it the brand or the consumer who should place greater emphasis on sustainability as a deciding factor when making a purchase? Both need to do more to make sustainability less of a theoretical factor and more of a practical concern.