By Damon Poeter – Selling tailored IT products and systems in vertical market segments is a great strategic path for solution providers aiming to generate higher margins, recurring business, and new customer opportunities.
Every vertical market – whether health care, real estate, education, finance, or another – faces unique challenges.
Addressing those differences often requires highly customized IT solutions that cater to a segment’s specific needs and are adapted to the way business is conducted in a particular vertical.
Partners that can deliver those tailored solutions enjoy enhanced ROI opportunities with customers and can go on to duplicate successful solutions for other customers in the same vertical.
Of course, not every customer problem requires a highly customized solution.
Xerox’s MFPs and ConnectKeytechnology provide partners with an excellent, secure, and adaptable platform for delivering both robust, off-the-shelf solutions and customized solutions to vertically aligned customers as needed.
What’s more, in addition to building on an existing off-the-shelf Xerox solution, partners can also strip down those solutions to eliminate unnecessary functionality and cut costs for the end user.