By Emily Drzewiecki – Fifty Xerox channel partners from around the globe gathered in Webster, N.Y. last month to explore money-making opportunities for creating personalized workflow solutions. The Personalized Application Builder Forum (PAB) covered everything a channel partner needs to know to take advantage of the program, including strategies for marketing, pricing and selling apps; skills required for app development; and Xerox tools and support available to help them with their apps initiatives.
The profitability of this market strategy is on the rise. App development now accounts for 10 percent of channel partner Just-Tech’s revenue. “Our app sales keep growing and we continue to reinvest,” said Just-Tech president Joshua Justice.
