WTP Relieves Pricing Pressure When it Enhances the Customer Experience

Why Web to Print May or May Not Enhance Your Value and Customer’s Experience- Part 2 By Howie Fenton for Rochester Software Associates – This is the second article in a two-part series that talks about the role of Web to print in customer satisfaction, the perception of value, and the impact on competitive pricing … Continue reading WTP Relieves Pricing Pressure When it Enhances the Customer Experience