• Engagement and customer experience make up 52% of the reasons customers leave in the first 90 days
• Respondents believe if the abandonment rate was reduced by 50%, it would increase customer acquisition by 29% and increase revenue by 26%
• More than a third (34%) still plan to include human interaction during the digital onboarding process

A staggering nine-in-10 businesses experience some form of abandonment during the customer onboarding process with the banking sector experiencing the highest rate at almost 1-in-4 dropping out. However, simple measures like activating the right mix of human interaction alongside automation could resolve pain points, according to the global State of Intelligent Automation Report, Customer Onboarding Pain Points and Drivers Q4-2022 by Intelligent Automation company ABBYY.

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SOURCE ABBYY

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