By Stefan Christensen, GreatAmerica – Personal interactions are the best way to earn trust and build credibility with the people you do business with. It’s hard to top the connection you make with a face-to-face smile, a firm handshake, or a genuine laugh. Why else would in-person conferences maintain popularity, even when the information presented can just as easily be gleaned via blogs, podcasts, or webinars?
But 2020 has brought on a lot of sudden change. Many of us cannot travel for work as we once did. This has motivated many sales reps to get creative and employ some virtual selling tactics. In an effort to mimic that personal face-to-face interaction using technology, the popularity of 1:1 video emails has made a bit of a resurgence. Emailing provides you a direct line to your prospect’s inbox, and video emails certainly stand out amidst the slew of text emails your prospects receive every day.