Survey respondents typically printed from a combination of more than 20 applications, with an average of 11 per in-plant. The most popular applications include brochures (85.8%), booklets (84.3%), and business cards (79.1%), followed by signs/graphics (70.1%), newsletters (68.7%), and envelopes and stationery tied at (67.9%). The remaining 13 applications ranged from 20.9% to 67.2%. Popular services offered by in-plants include mailing (52.2%) and fulfillment (32.1%).

What this means to you: For the applications, any solution that enhances workflow, such as WebCRD and QDirect, can enable those applications to be performed more efficiently. The emphasis on mailing and fulfillment services reveals an opportunity for software such as RSA’s variable data printing solution ImpactVDP.

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SOURCE Rochester Software Associates