No, it’s not a dream; some of your clients and prospects are experiencing a nightmare on production print street. Just as a steady diet of candy and junk food is unhealthy, a constant stream of workflow- and print-related issues can create a nightmare in a production print shop. If left unchecked, those nightmares can escalate, resulting in an interminable succession of problems with no end in sight. Your objective as a sales professional is to prevent your customers and prospects from repeatedly going down that street by providing the hardware, software, and services that can eliminate their current nightmares and avoid future ones.
If you are someone who sells software from RSA, you should be well versed in the benefits of our many products, including WebCRD, QDirect output manager, ReadyPrint prepress, and ImpactVDP. You’ve probably shared those benefits with customers and prospects countless times. However, it’s not a bad idea to revisit those benefits with them, especially when a new release is introduced. Repetition isn’t bad; otherwise, there wouldn’t be a logical explanation for the endless parade of Nightmare on Elm Street movie sequels.
Let’s look at three nightmares that production print software can help eliminate.
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SOURCE Rochester Software Associates
