By Larry Levine – I know what you are all thinking…Just wait and see.
Rationalization runs rampant as mental justifications set in…
- “We are three years behind major cities in technology”
- “This is small town USA*, very few of our clients have LinkedIn profiles”
- “Our clients aren’t social”
- “We have a great client base”
- “Can’t expose our competitor’s to what we are doing”
- “I am too old for this social stuff” (Attention Boomers)
* or a small town in Germany, rural England, provincial France (adapt to the country you are reading this from).
<<CLICK TO TWEET: Use button in tool bar and paste this text – 6 reasons sales reps use to dupe themselves that LinkedIn won’t work for them>>
More rationalization from sales reps…
- “Prospects are not returning my emails so I will stop sending out emails”
- “Prospects are not answering their phones so I will stop using the phone”
- “Cold calls yield zero results so I will stop cold calling”
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