By Larry Levine – I know what you are all thinking…Just wait and see.

Rationalization runs rampant as mental justifications set in…

  • “We are three years behind major cities in technology”
  • “This is small town USA*, very few of our clients have LinkedIn profiles”
  • “Our clients aren’t social”
  • “We have a great client base”
  • “Can’t expose our competitor’s to what we are doing”
  • “I am too old for this social stuff” (Attention Boomers)

* or a small town in Germany, rural England, provincial France (adapt to the country you are reading this from).

<<CLICK TO TWEET: Use button in tool bar and paste this text – 6 reasons sales reps use to dupe themselves that LinkedIn won’t work for them>>

 More rationalization from sales reps…

  • “Prospects are not returning my emails so I will stop sending out emails”
  • “Prospects are not answering their phones so I will stop using the phone”
  • “Cold calls yield zero results so I will stop cold calling”

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