Don’t Forfeit a Good Customer Experience for a Low Rate

Congratulations!  You just sealed the deal with your customer on new office equipment. You recommended the right product and they agreed to the monthly payment amount and term.  Your next step is determining where to send the application for financing… and you have options.

Now, you’re a savvy business person who knows that business grows by word of mouth and repeat customers are crucial to you and your firm’s continued growth and success.  Not just any old rate will do, you’ve got to plan and invest now for your future.

Back to your financing options; you have rate cards from two finance companies.  One rate seems ‘too good to be true’ and the other rate is a little higher.  You might find yourself wondering… what’s the difference?

Click here to read the rest

Beware the Low-Rate Bait!