Anthony Sci of Keypoint Intelligence came on the What’s Happenin’ podcast to update us on their last few months. In this interview, you will learn about the following.

• Key Industry Trends:

• • AI and sustainability are two major focuses for Keypoint Intelligence.
  • AI is a hot topic, with companies in the industry still trying to understand how it can fit into their operations.

• AI Webinars:

• • Recent webinars on AI were held in the APAC, US, and UK regions. The US webinar attracted over 425 attendees, showing strong interest from the office equipment industry.

• AI in Sales:

• • AI is now being used in areas like sales, providing analysis and pre-call planning. Sci noted that AI is being applied in ways not traditionally associated with sales.

• Office Equipment Reseller Support and Training:

• • Keypoint Intelligence has ramped up efforts to provide AI tools, training, and sales enablement specifically for dealers.
  • They offer a consultative approach to help dealers implement AI and other technologies, tailoring solutions to each dealer’s unique challenges.

• Production and Competitive Training:

• • The acquisition of a company specializing in production consulting has allowed Keypoint to offer specialized training. They provide tools for consultative selling, competitor analysis, and vertical market insights.
  • Keypoint’s vertical market tool, which provides data by zip code, helps sales reps target industries like healthcare and legal.

• New Tools for Dealers:

• • Keypoint Intelligence has introduced a quoting tool that reduces time spent on enterprise deal proposals from 3 hours to 25 minutes.
  • This tool integrates with sales platforms like HubSpot, combining sales, marketing, and quoting functionalities into one streamlined process.

• Industry Evolution:

• • Sci highlighted the shift in dealer and manufacturer training. Manufacturers are scaling back their training programs, and dealers are now expected to train their teams more independently. Keypoint’s tools and training aim to fill this gap.

• Growth and Team Success:

• • Sci attributed Keypoint Intelligence’s success to the company’s team, emphasizing that the firm’s ability to innovate and grow is a result of collective efforts.

Click here to learn more about the programs discussed in this interview or to contact someone from Keypoint Intelligence.

SOURCE Industry Analysts Inc.