As we enter the final quarter of the year, hitting sales targets becomes a critical focus for office technology dealers selling Rochester Software Associates’ (RSA’s) software. In the world of production print, it’s easy to shift one’s focus to the all-important hardware sale and overlook the importance of software. But let’s be real: not all of your production print customers are looking to purchase new equipment in the fourth quarter or any time of the year. That’s a significant expense and a narrow field of opportunity.

Software, on the other hand, besides the potential of being bundled with the sale of a piece of equipment, can be an excellent add-on sale for organizations who are looking for an alternative to their existing production print software or to enhance their operations and save money and time as they wind down the year.

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SOURCE Rochester Software Associates