Why Customer Feedback Matters

See something, hear something, say something.

That’s advice that every production print reseller should take to heart. That’s because the vendors whose products you sell depend on customer feedback to improve and enhance their products. And improved products with new features mean more sales opportunities for you.

A recent article on the Deloitte Canada website noted that companies are under mounting pressure to continuously innovate and introduce new products and services faster. “Companies are realizing that traditional methods of innovation—developing new product ideas in-house, conducting focus groups and customer research to determine feasibility and market potential—don’t always reflect customer’s actual needs and desires,” wrote the author of the article. “To address this shortfall, more firms are putting the customer at the heart of their innovation efforts.”

Collaboration such as this enables companies to develop new products faster and cost effectively. “Small ideas, tested, refined, tweaked, and tested again, are more common than breakthroughs and just as valuable,” according to the Deloitte article.

Customer feedback is equally essential to us at RSA, ensuring that the new products we bring to market and enhancements we make to existing products improve the customer experience for users and their customers. Our latest WebCRD in-plant Web to Print software release incorporates new customer-requested features and enhancements.