By Sarah Stepic, ETHERFAX: It was March of 2022 when I stepped off the plane in Orlando, Florida to meet the ETHERFAX team for the first time at HIMSS. From the CEO to the salespeople, everyone made me feel comfortable, accepted, and right at home. For those of you who have had the pleasure of working with anyone on the ETHERFAX team, you’ll know what I mean when I say I was immediately accepted into “la familia.”
Of course, being a creative, I was also soaking in everything “designed” at the event. From booth layouts, digital walls, animations, and logos, right down to the swag, my head was swirling with ideas and excitement about how I could improve on “mi familias” look, feel, and presentation to the world.
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