By Wayne Cavadi: Live events, one of the verticals hit hard during the pandemic, are starting to see people come back. A lot of people. As COVID-19 restrictions continue to be lifted, guests and attendees are excited to be back in their element, whether it is a house of worship, music festival, or conference.
The resurgence in attendance at these large venues is clear. And now, integrators are looking to new, innovative ways to enhance that experience.
“Integrators and technology professionals are turning toward large-venue projectors to create engaging displays,” said Ramzi Shakra, product manager, Epson America. “While this includes concerts and live events, we’re also seeing a lot of interest in theater production, corporate events and spaces, across school campuses, and tradeshows and conventions.”
“As we’ve seen with the popular ‘Van Gogh: The Immersive Experience’ exhibition—which has drawn in millions of global visitors—large venues, such as museums, are adopting technologies to create larger-than-life digital experiences and experiential events to attract consumers,” added Brian Soto, director of product management, Optoma Technology.