Rebranding and Telling the Story of Security and Reliability

In this episode of the What’s Happenin’ technology podcast for office equipment resellers, Andy Slawetsky sat down with Sarah Stepic, Director of Creative and Marketing at ETHERFAX, to discuss the company’s exciting new brand initiative. The two discussed ETHERFAX’s evolution from a fax software company to a leader in secure data exchange.

Here are some key highlights from the interview:

Rebranding for the Future: ETHERFAX has undergone a significant rebranding effort to redefine itself beyond traditional fax solutions. The new identity reflects its commitment to innovating secure, interoperable data exchange.
Security and Reliability: ETHERFAX’s solutions are a preferred choice in industries like healthcare due to their superior security. The company’s patented technology ensures secure data exchange between multiple endpoints, surpassing the safety of email and other modern communication methods.
Extensive Brand Audit: Sarah described the comprehensive process behind the rebranding, which involved conducting interviews and surveys with founders, employees, customers, and partners to evaluate ETHERFAX’s market position and identify areas for improvement.
Vision and Mission Statements: The rebranding is anchored by clear vision and mission statements aimed at guiding ETHERFAX’s growth and consistency in brand messaging. These statements emphasize the company’s role in enhancing productivity and sustainability through secure data exchange.
Website Revamp: The company launched a new website that reflects its sleek, modern brand image, featuring an intuitive design and easy navigation to highlight ETHERFAX’s range of solutions and integrations.
Upcoming Events: ETHERFAX plans to reveal its new brand at the upcoming DE Heads conference in Dallas, Texas, on August 20, along with participating in other industry events like the BTA Gateway to Success show in September.