In this episode of the “What’s Happenin’ Technology Podcast,” Andy Slawetsky sits down with Fernando Maroniene from Brother to talk about the company’s evolving role in the office equipment reseller market, especially with A3 copier resellers. Fernando, now two years into his role as Senior Director for Brother’s B2B Product Marketing, shares insights into how Brother has positioned itself as a leading partner for office equipment resellers.
The discussion delves into Brother’s successful transition from a traditional retail-focused brand to a formidable player in the A4 commercial space, offering reliable products that resonate with resellers’ needs. Fernando highlights Brother’s solutions, partner relationships, and strategic vision that have made it an attractive choice for dealers seeking to fill the gap left by other OEMs.
Highlights:
- Brother’s Evolution: Fernando Maroniene reflects on Brother’s growth over the past two years, emphasizing its success in attracting significant dealer partnerships.
- Dealer Meeting Insights: Insights from Brother’s impactful dealer meeting at Torrey Pines, showcasing their strong reseller network, including partnerships with Xerox XPS locations.
- Market Dynamics: Discussion on Brother’s strategic position in the A4 market, complementing A3 products and meeting evolving market demands.
- NPS Assessments: Details on Brother’s specialized NPS assessments, helping dealers streamline operations and enhance security for enterprise customers.
- Service and Support: Emphasis on Brother’s commitment to exceptional service and support, highlighted by their NPS specialists and customization capabilities.
- Strategic Growth: Brother’s plans for expanding its presence in the SMB and enterprise markets, offering innovative products and solutions tailored to various verticals.
- Enterprise Solutions: Exploration of Brother’s capabilities in managing multi-location enterprise clients, providing seamless deployment and support.
Tune in to learn more about Brother’s strategies, reliable product offerings, and how they’re setting a new standard in the office equipment reseller industry.
SOURCE Industry Analysts Inc.
