The death knell of print has long sounded. Roger Fidler, then the director of the Knight-Ridder Information Design Laboratory, predicted in the 1980s that the future of news was on the Internet. He thought that companies would ditch the expensive printing press for the unlimited free frontier of the web. In 2020, Ikea stopped printing its famous furniture catalog in an effort to increase digital accessibility.
Yet, print continues long past its predicted demise. Every bold vision of our future from Star Trek to Battlestar Galactica envisions a metal-filled, screen-rich tomorrow, with nary a printout insight. If the world of tomorrow has no printers, why do we still feel the need for print?
SOURCE In Time Tec