By ​Toby Saalfeld, Ricoh: Consistent color is critical for creating strong, emotion-packed messaging.

It doesn’t matter whether your customers require brochures, promotional mail, fund-raising banners or catalogs — consistency is crucial to the both the brand recognition and messaging impact.

Colorful objects attract the eye and the pocketbook.

According to one research study, color increases brand recognition by 80%.¹ Think Coca-Cola. McDonalds. IBM, often dubbed “Big Blue.” Do their vibrant colors stand out to you? They’re meant to.

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SOURCE Ricoh