Howie Fenton – It was easy to laugh during the infamous “pivot scene” in the Friends reunion show, which showed our friends (Ross, Rachel, and Chandler) trying to carry a couch up a flight of stairs. Especially when Ross continually called out “Pivot” as they attempted to negotiate the twists and turns on the staircase. The next day, listening to Bob Neubauer’s virtual presentation at the 2021 IPMA conference, it became clear that the pre-pandemic product demand was different from post-pandemic. The obvious question is how you will negotiate the twists and turns in product demand and when you should pivot your in-plant operation. In this article, we will discuss applications that are likely to decline and grow and discuss a strategy to help you win back clients that may have outsourced their work.

In-plant Impressions magazine has been closely following the changes during the pandemic and in the recent presentation by Editor Bob Neubauer showed many comparisons. The bottom line is that overall business is increasing, but some print applications are growing while others are shrinking. Among the applications that grew were contour cutting, printing on rigid substrates, and mail scanning.

Graphic/Signage Demand

It should be no surprise that demand for signage grew dramatically. As you can see in the graphic below, growth occurred across the board but increased most for floor graphics.


Click Here to Read the Rest


SOURCE Rochester Software Associates

Calculating the True Value of Workflow Automation for Your Print Shop