Sales and marketing work hand-in-hand, no matter the type of product or service you are selling. At GreatAmerica Financial Services, this relationship is imperative to the success of our customers. As sales and marketing professionals, it is our job to communicate, educate, and empower our customers to offer financing to their customers, the end user. We thought this would be a great opportunity to speak with the Connected Technology Group’s Director of Strategic Partnerships at GreatAmerica, Jackie Schmid. 
Before we dig into Jackie’s marketing tips, let us first talk about her journey to sales through marketing. Jackie started her career at GreatAmerica in 2011. GreatAmerica was an attractive company to Jackie because of the stability as well as a few connections with current employees (family and a long-time friend). She initially joined the sales support function, but quickly transitioned into marketing as the Connected Technology Group’s Strategic Marketing Director in 2013. Before joining GreatAmerica, Jackie worked in newscast production at the local CBS and FOX stations. That experience gave Jackie an especially unique skillset which she later applied as she began building a digital presence for GreatAmerica through marketing emails, website enhancements, and blogging.
After 10 years in a marketing seat, Jackie transitioned to her current sales role, Director of Strategic Partnerships for the Connected Technology Group. Through this journey, she brings a notable perspective to her sales team, helping them understand the value of building brand awareness and gaining strategic relationships through creative marketing. While Jackie has been in this seat for only 10 months, she has already achieved a coveted GreatAmerica sales honor; membership in the 100% Club. This is a club honoring sales team members who have achieved their fiscal year-to-date goal each month. Award recipients enjoy perks like lunch with the president (and other like-minded sales team members).
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SOURCE GreatAmerica
