It’s no secret: even a quick google search shows that CRM implementations have a surprisingly high failure rate. Failure rates between 31% and 70% are cited across the internet even though these digital tools have been touted as the answer to streamline many aspects of sales management.
Most companies would agree that in the modern digital age, some electronic form of customer management is vital. Unless your business is very small, there is simply too much to keep track of manually. Spending the resources to make a careful choice of CRM product is only the first step. Identifying software use issues and correcting them early is the key to successful implementation.
What are some of the reasons for these implementation issues and how can they be circumvented so that the advantages of a CRM can be exploited?
We’ve outlined some of the most common pitfalls for CRM implementations below.
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Source SalesChain
