Description: At the recent TD Synnex Reseller Conference in Greenville, SC, Xerox took the stage as a key sponsor, emphasizing its commitment to enhancing partner experiences and streamlining supply chain operations. VP Patrick O’Rourke addressed the audience, outlining Xerox’s channel strategy improvements based on partner feedback. Key initiatives include:

  • Supply Chain Enhancements: Improvements in inventory management and pricing strategies to better serve partners.
  • Value-Added Solutions: Emphasis on integrating app solutions and centralized workflows to help partners adapt to industry disruptions such as cybercrime and the Internet of Things.
  • Security Commitments: Highlighting FedRAMP certification and a strategic partnership with Cisco ISE to bolster security measures.
  • Sustainability Initiatives: Efforts in Louisiana and New Orleans, including a global tree-planting partnership, showcasing Xerox’s dedication to environmental responsibility.

O’Rourke also discussed the impact of remote work and climate change on the print industry, underscoring the necessity for innovation and adaptability. Partners were encouraged to provide feedback, engage with Xerox representatives, and incorporate app solutions into customer proposals. Xerox continues to prioritize its channel partners, striving to reinvent itself as a world-class leader in the industry.

Action Items for Partners:

  1. Provide feedback on Xerox programs to Patrick O’Rourke.
  2. Visit the Xerox booth to learn more about the X Key PS program.
  3. Consider including app solutions in every customer proposal.

This session highlighted Xerox’s history of innovation and its ongoing efforts to support and enhance its channel partnerships, ensuring mutual growth and success.

SOURCE Industry Analysts Inc.