By Mark Davis, Keypoint Intelligence: Tucked away in a corner of South London—behind the door of a small, terraced house—HP launched its new range of creative, hybrid-working, and gaming solutions for spring 2022 to an intimate gathering. The stylish location (an old violin factory turned residential dwelling that can be converted into a corporate space) reinforced the themes of change and progress HP has aligned with. This refreshed approach, evident in HP’s rhetoric used throughout the expo, is a reaction to the drastic changes in the way we now work. HP made no secret or apology for the fact that this is the main reason why its approach has had to change.
And it’s worked! Whilst a great deal of the technology on show is already well-established, much of it has been stripped back by HP and rebuilt to better suit evolving workflow trends. To keep up with other major industry players, HP could be forgiven for speeding through changes to meet current consumer demands.
This was not the case, it seems. Sleek, clean designs with subtle, thoughtful features better suited to the hybrid work environment adorn its new solutions. All seem carefully thought out to make the end user’s life easier. It was evident that each stage of the expo was constructed around the thematic product space to drive home the irresistible, shiny bits of each group. A magpie would need to hire a van to collect their fill of shiny new toys! 
It’s Not All About Looks All the Time…
Aesthetics aside, HP’s focus on hybrid working, smart office solutions, and versatility across all technology offerings was palpable. Take gaming, for example. The new Omen [by HP] 16.1’’ Gaming Laptop has all the enhanced features expected from a high-performance device, such as an AMD Ryzen 7 6800H processor and Omen Tempest cooling technology, but it can also be used for schoolwork or as a work-from-home device. After all, it also sports a wide-vision HD camera and AI noise removal technology for greater clarity on audio and video calls.
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SOURCE Keypoint Intelligence
