Sell More Software by Focusing on Your Customer’s Digital Transformation

Digital Transformation (DX) is no longer just another buzzword in the workplace—a workplace that for you includes commercial printers and in-plant print centers. Perhaps your customers in those segments have heard about DX but don’t fully understand how it relates to their operations. If that’s the case, you are in a terrific position to assist them on their DX journey because the production workflow solutions you sell from RSA fit squarely into the DX process.

Defining Digital Transformation

According to The Enterprisers Project, a community helping CIOs and IT leaders solve problems, DX is integrating digital technology into all areas of business, fundamentally changing how they operate and deliver value to customers. Similarly, an article in CIO magazine describes DX as “a catchall term for describing the implementation of new technologies, talent, and processes to improve business operations and satisfy customers.” These definitions describe the benefits of many RSA workflow solutions, including WebCRDQDirect, and  ReadyPrint to name just three.

DX On the Rise 

If you have any doubts about the viability of DX, consider the projections.


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SOURCE Rochester Software Associates

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