By Jeremy Potts, GreatAmerica – According to a recent study by Khoros, 65% of customers say they have switched to a different company because of a poor experience. Imagine for a moment: you receive your first cable bill. You open it up expecting to see the agreed-upon charge for your first month of service. Your eyes scan to the Charges Due section and you see your expected monthly fee listed… but then, there’s more.
You see also a service fee, an installation fee, and an activation fee, among a few other random charges. “What is this?” you think. “When did these other fees come into the picture? What are they for? I did not agree to these charges!”