In this episode of What’s Happenin’, Andy talks with Marc “Thermal” Theaman of Toshiba about tapping into the thermal barcode printer opportunity. Marc explains how dealers can spot unmanaged Zebra and other thermal devices, bring them under service contracts and even replace them with Toshiba models—all with minimal upfront investment.

You’ll learn:

• How to run an “unmanaged asset” report to reveal hidden thermal printers in every network
• Why Toshiba’s cost‑per‑label program can out‑earn a mono or color MFP on a per‑device basis
• The turnkey onboarding package: showroom gear, sales & service training, lead lists and a Kate Kingston marketing session
• Key label‑rich markets—healthcare, retail, logistics and compliance—to target first

SOURCE Industry Analysts Inc.