London, UK, 29 April 2025: Quocirca’s annual Cloud Print Services Market Landscape Report explores IT decision-maker perceptions and vendor solutions to deliver a comprehensive picture of the cloud print management market.

The study finds that, amid the continuing cloud transition, demand for cloud print management services continues to grow, but prevailing preferences for hybrid cloud infrastructure mean providers must be clear about the capabilities of their on-premise, hybrid, and cloud-native offerings.

Today’s cloud print ecosystem includes OEM cloud-based MPS, cloud print management solutions from Independent Software Vendors (ISVs), as well as the Microsoft Universal Print platform, the continuing development of which is shaping the market, with most OEMs and ISVs offering compatible products and software.

Quocirca CEO Louella Fernandes comments: “The prevalence of hybrid cloud reflects a pragmatic approach to IT modernisation that is conscious of requirements for data security and sovereignty. Providers need to clearly articulate the capabilities and advantages of their solutions and tailor them to customer needs. The hybrid environment and multi-vendor fleets create demand for specialist solutions from independent software vendors (ISVs) that can seamlessly integrate and manage printing across diverse environments.”

Key study findings* include:

Cloud remains a top investment priority: Cybersecurity and AI are attracting the most investment (66% and 64%, respectively, stating they are top priorities), but cloud remains the third highest priority for expenditure as businesses continue to pursue flexibility and scalability.

Hybrid cloud infrastructure will remain the dominant approach in the near term: 75% of organisations use hybrid print management now, with 4% fully cloud-based and the remaining 22% on-premise. In two years’ time, 16% will be fully cloud-based, 70% hybrid, and 14% on-premise.

The provider market is fragmented: Print vendors typically offer proprietary cloud-based MPS or print management solutions that integrate directly within their hardware and software ecosystems, with ISVs offering a range of solutions to support a mixed-fleet print environment. This includes serverless print, cloud, cloud-native, and hybrid cloud print infrastructure solutions. 

Cloud print management expertise is an important MPS supplier selection factor: 79% say it is somewhat or very important that their MPS provider offers cloud print based solutions and 72% see a key benefit of MPS as accelerating their move to the cloud.

Commenting on this finding, Louella continues: “The varying levels of cloud maturity, industry-specific requirements, and organisational priorities across the market mean MPS providers must offer flexible, adaptable solutions that can accommodate these diverse cloud strategies.”

Cloud print management solutions are growing in sophistication

OEM and ISV cloud print management services continue to grow in sophistication, offering capabilities that extend beyond basic print management. Market leaders offer robust cloud-based capture and intelligent workflow automation, comprehensive analytics, and reporting tools that deliver actionable insights. ISVs offer a diversity of services, some designed specifically to support hybrid infrastructure, and others focused on eliminating the need for on-premises print servers.

Louella concludes: “Providers in this market need to focus on addressing cloud print awareness gaps and tackling historic barriers to adoption such as security and sovereignty concerns. Organisations are still largely heading in the direction of the cloud. Nevertheless, it is important to meet customers where they are on the cloud print journey, with flexible options that integrate cloud and on-premise solutions.”

Quocirca’s Cloud Print Services Market Landscape 2025 highlights key market trends for cloud print services and solutions, covering offerings from original equipment manufacturers (OEMs) and independent software vendors (ISVs). It offers strategic recommendations for buyers and suppliers.

The following vendors are included in the report:

• OEMs: Canon, Epson, HP, Konica Minolta, Lexmark, Ricoh, Sharp, Toshiba, Xerox
• ISVs: Celiveo, LRS, Microsoft (Universal Print), MyQ, NT-Ware (uniFLOW/uniFLOW Online, OptimiDoc, PaperCut, Pharos, ThinPrint/ezeep, Tungsten Automation, Vasion (PrinterLogic).

*End-user analysis is based on a survey of 500 IT decision-makers conducted in Q4 2024

About Quocirca:

Quocirca is a global market insight and research firm providing strategic market analysis and intelligence to print industry business and technology leaders. Quocirca specialises in analysing the convergence of print and digital technologies in the future workplace.

Since 2006, Quocirca has played an influential role in advising clients on major shifts in the market providing industry-first research across critical topics including Managed Print Services, Cloud Printing, Sustainability, Print Security and AI. Our consulting and research are at the forefront of the rapidly evolving print services and solutions market, trusted by clients seeking new strategies to address disruptive technologies.

Source Quocirca

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