Grow Sales by Diversifying Your Product Offerings

You won’t get anywhere by standing still in the print industry. Nor will you grow by only selling customers the same products you’ve always offered.

As we’ve clearly seen during the past 13 months, things change and customer needs change. The more you can diversify your offerings, the stickier you’ll be with your customers, particularly as their business evolves.

Don’t Forget the Software

Your diversification journey should extend beyond the boundaries of the hardware. Software, services, and support can also keep you more firmly entrenched in customer accounts. As you and your customers move upstream, workflow software such as RSA’s QDirect output management that you currently sell or should be selling, is adaptable as new technology is added, or old technology upgraded. Speaking of upgrades, that’s routine with any software program. New modules and related products can further lock you into that account and offer additional revenue opportunities. RSA’s WebCRD Web to print is a prime example of software that grows business. In addition to offering an ecommerce platform, if offers modules for finished goods orders, integrations with shipping, MIS and enterprise systems and more, and multiple variable data print modules.