By Keli Perry, ACDI: Across industries in the U.S., companies have an average churn rate of 18%. Can your business afford to lose almost 20% of its customers every year? Imagine if those rates were consistent for five years. Now, I’m not a mathematician, but I don’t have to develop the Pythagorean theorem to know a constant loss is not sustainable for any business that wishes to remain a business.

Do you know the number one reason why customers leave? It shouldn’t be difficult to pinpoint. Think of the reasons you leave your business relationships. Poor relationship management? Poor customer service? Poor service offerings? There are many reasons customers choose to go, but all of these have one thing in common: they are completely preventable.


Click Here to Read the Rest


SOURCE ACDI

Adapt Your Prospecting Strategy to Focus on Current Customers