By Collabrance, a GreatAmerica Company: Solution selling isn’t a new concept. The problem-based methodology gained popularity in the 1980s and has remained a classic sales blueprint since – for good reason! It’s a simple formula built around identifying a prospect’s needs and recommending products and services that will benefit their business on a “big picture” scale. In this model, the salesperson becomes an indispensable resource – someone who can help the … Continue reading Is Solution Selling Still the Right Approach for Managed IT?