By Howie Fenton, Rochester Software Associates: A recent NAPCO study concluded, “To meet today’s competitive challenges, businesses must re-align their strategies to adapt to new market realities. Digital printing and workflow automation has yielded a new formula for success” (The New Formula for Production Print Success, 2023). One key aspect of remaining competitive is increasing productivity. However, management often hesitates to invest in new technology and can slow the process with concerns or objections. This blog is the first in a series that discusses how to prepare to address these concerns or objections effectively. This installment emphasizes the importance of garnering support, fostering collaboration, and building trust.

Management may hesitate to invest because of the high cost, which can be difficult to justify, especially if existing equipment and processes are still functioning. Additionally, uncertainty regarding the return on investment can cause reluctance, as management may be unsure that the anticipated payback will be realized quickly enough. But there is also the fear of the unknown that also creates apprehension among decision-makers, introducing uncertainties and concerns about embracing change. What talked about these issues in a previous ebook “Why Printers Don’t Invest in Workflow Software.”

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SOURCE Rochester Software Associates