By Howie Fenton, Rochester Software Associates: VDP solutions such as RSA’s ImpactVDP empower printers to offer personalization capabilities efficiently, enabling businesses to meet growing customer demands for more meaningful and individualized experiences. For instance, printers can produce customized direct mail, product labels, or packaging, each tailored to reflect the recipient’s unique preferences, creating a lasting impression.

VDP also helps printers incorporate advanced personalization features like individualized QR codes, URLs, and augmented reality links, creating integrated, multichannel campaigns that are more engaging and effective. In today’s competitive marketing landscape, these personalized print materials stand out, helping brands foster deeper connections with their audience.

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SOURCE Rochester Software Associates