Fairfield, NJ – Keypoint Intelligence, the leading market research firm and independent evaluator of print and smart workplace technology and services, announces that Brother has won the coveted Buyers Lab (BLI) 2025 A4 Line of the Year Award. Given once a year, this accolade recognizes the vendor that has the hardware lineup deemed best overall based on exhaustive lab testing and detailed market research.
To determine the A4 Line of the Year Award recipient, Keypoint Intelligence considers current MFPs and printers in the OEM’s portfolio that have been submitted for testing, along with previously tested devices still available. To judge the overall quality of the line, analysts look at the overall rating a device received, as well as the ratings in many critical areas such as value, feature set, usability, image quality, and speed.
“Brother’s A4 portfolio stood out against the competition, with some clear advantages,” said Pete Emory, Director of Research & Lab Services NA/APAC at Keypoint Intelligence. “Throughout testing, these A4 MFPs and printers impressed us with a combination of fast first-page-out times (FPOTs) and outstanding job stream efficiency, ensuring consistent productivity for single or multi-user environments. Exceptional image quality ensures that top-tier results are achieved for everyday office documents as well as varied business graphics content.”
“Brother’s commitment to delivering high-performance A4 devices is evident across its broad range,” said Rachel Dean, Technical Editor in Keypoint Intelligence’s Workplace Group. “Versatile media handling allows for many paper types, enhancing flexibility for businesses with diverse printing needs. Strong security features and an intuitive, easy-to-use design provide seamless device management and a smooth workflow experience. Furthermore, Brother’s comparatively low TCO makes its devices a highly attractive investment for businesses looking for cost-effective, high-performance solutions. The devices are built to handle the demands of modern hybrid work environments as well, making them a clear choice for the 2025 A4 Line of the Year.”
“Quality is at the heart of everything Brother does, and we are honored to have our commitment recognized with the 2025 A4 Line of the Year Award from Keypoint Intelligence,” said Fernando Maroniene, Senior Director of Product Marketing in Brother International Corporation’s Business Machines Group. “This achievement underscores our dedication to delivering exceptional image quality, robust security, and cost-efficient performance across our A4 lineup. We take great pride in providing reliable, high-quality solutions that empower businesses to operate at their best. This award reaffirms our ongoing mission to set the standard for excellence in the industry.”
About Keypoint Intelligence
For over 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.
About Line of the Year Awards
Line of the Year Awards salute the companies that provide a broad range of hardware or software that consistently performed above average throughout testing. Much consideration is also made by Keypoint Intelligence analysts and technicians in areas such as ease of use, features, and value, across an entire portfolio for that product area. Blending these factors with market research, the end result is the most prestigious Keypoint Intelligence Awards offered.
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Carl Schell
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carl.schell@keypointintelligence.com
SOURCE Brother
