By Howie Fenton, Rochester Software Associates: Personalization is becoming a key driver of customer satisfaction and engagement across all generations.

Younger consumers, in particular, show a strong preference for tailored experiences. Research highlights that Generation Z (born between 1997 and 2012) leads this trend, with 47% expressing a desire for personalized product recommendations during online shopping. Millennials (born between 1981 and 1996) aren’t far behind, with 46% seeking the same level of customization. This growing demand underscores a shift in consumer behavior, where customers increasingly expect businesses to understand and cater to their unique preferences.

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SOURCE Rochester Software Associates