It’s incredible what you can learn from a conference, even one that doesn’t have a direct tie to the products or services you sell. That was the experience that Ben Parker, RSA’s director of sales, had when he attended this year’s Executive Connection Summit (ECS) in Scottsdale, Arizona.

Ben Parker, director of sales

If you are not familiar with ECS, it’s a conference rooted in the office technology and services industry that provides a platform for new ideas, innovation, and sharing of best practices while providing a glimpse into the industry’s future. However, despite the attendance of numerous print-centric OEMs such as Epson, Konica Minolta, Kyocera, RISO, Sharp, Toshiba, and RSA, there was virtually no emphasis on print or production print unless one counts Keypoint Intelligence’s presentation on label and packaging printing. Instead, the primary focus was on digital transformation with an emphasis on managed IT, cybersecurity, artificial intelligence, data and analytics, and e-commerce.

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SOURCE Rochester Software Associates