By Howie Fenton, Rochester Software Associates: As the printing industry continues to evolve, the need for in-plant printers to diversify their offerings has never been more crucial. Rising competition, changing customer demands, and the growing shift towards digital solutions mean that in-plant printers must go beyond traditional services. The decline in traditional print products — with volumes decreasing due to electronic alternatives, sustainability efforts, and budget cuts — has become another driving factor.

One way in-plants are meeting these challenges head-on is by adding value-added services that help them differentiate themselves, meet the increasing desire for personalized experiences, and generate new revenue streams. This approach not only addresses the current needs of the market but also builds resilience against declining print volumes and fluctuating demand.

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SOURCE Rochester Software Associates