By Howie Fenton for RSA – February is the In-plant Printing and Mailing Association’s (IPMA) annual In-plant Awareness month. Unfortunately, like so many other challenges we are facing during the pandemic, our standard face to face strategies will not work. Inspired by in-plant awareness month, this post talks about the often-overlooked importance of understanding product and service awareness and offers five ideas to help you increase your in-plant’s awareness.

Understanding the importance of awareness may not be on the top of your daily list of priorities. Typically, our day-to-day work focuses on the schedule, down equipment, product quality, and overcoming complaints from staff and customers. It takes time to understand the importance of awareness and even more time to gather information about your customers awareness. In the 2019 study we researched for the IPMA, “Overcoming a lack of awareness” was the fourth highest response to the question about what the in-plant’s greatest challenges were.

Question: What Are Your Greatest Challenges?


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SOURCE Rochester Software Associates

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