By Lee Davis, Keypoint Intelligence – Ricoh recently announced that the company is rebranding Fujitsu scanners. Starting April 2023, all Fujitsu scanners (including fi, ScanSnap, and SP Series scanners) will carry Ricoh’s logo and become a part of Ricoh’s global product and services portfolio. Ricoh will also blend PFU’s existing sales channels into The Ricoh Group’s global channel in its effort to increase scanner sales.
Ricoh will only replace the Fujitsu name on the device—model names will not be changed.
Ricoh’s announcement to rebrand Fujitsu devices and fold them into the company’s portfolio comes less than five months after the company finalized its $641 million acquisition of PFU, which is a lot sooner than we expected. The branding change is also a bit surprising given how Ricoh stuck with the DocuWare brand after acquiring the company in the summer of 2019.
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SOURCE Keypoint Intelligence
