The following appears on quocirca.com
By Louella Fernandes – Can leading print industry players truly reinvent themselves to drive disruption in their industry and harness the entrepreneurial, start-up spirit and design thinking that Tesla has brought to the auto industry?
The opportunity for innovation
The disruptive innovation Tesla is bringing to the auto industry may seem a world away from the print industry. However, they share common characteristics. Like the auto industry, the print industry is steeped in traditions of long manufacturing cycles and engineering perfectionism. Despite both industries having access to huge amounts of capital and enormous economies, they are saddled with corporate inertia.
Quocirca’s COVID Tracking Survey revealed that 80% of industry executives believe the pandemic has created the opportunity for innovation in the print industry. However, 47% said that fostering an innovative culture was a key challenge. Additionally, a poor culture for innovation is cited as the top challenge stifling progress, although print industry leaders recognise it as the most important strategy for success in the future.
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SOURCE Quocirca
